Privacy Policy

Last Updated on February 20, 2025

First Amber Co., Ltd. ("Company,""we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ("Website"). By using our Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Personal information includes your name, email address, phone number, and business details that you voluntarily provide, as well as your SIP address, pages visited, and analytics data collected through cookies and similar technologies.

2. How We Use Your Information

The information we collect is used to operate and improve our Website and services, respond to inquiries, and provide customer support. We also use it to facilitate business discussions, send relevant updates or promotions (only if you opt-in), and comply with legal obligations while enforcing our terms.

3. Legal Basis for Processing (For GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your personal data based on legitimate interest,contractual necessity, or consent. Legitimate interest applies when responding to inquiries and managing business relationships. Contractual necessity is relevant when entering into business agreements. Where required, we will obtain your consent before collecting or using your personal data.

4. Sharing of Information

We do not sell or rent your personal information, but we may share it under certain circumstances. Service providers that assist in operating our Website, such as hosting and analytics providers,may receive necessary information. We may also share data when legally required or to protect our rights and users' safety. In cases of business transfers,such as mergers or acquisitions, your information may be part of the transferred assets. Since we operate globally, your data may be transferred outside your country, including to South Korea, where our company is based. We take appropriate safeguards to ensure compliance with applicable laws.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Website. You can manage your cookie preferences through your browser settings.

6. Data Retention and Deletion

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy. If you wish to stop us from processing your data, you may request its deletion by contacting us. However, certain information may be retained as required by law or for legitimate business purposes.

7. Your Rights and Choices

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy. If you wish to stop us from processing your data, you may request its deletion by contacting us. However, certain information may be retained as required by law or for legitimate business purposes.

8. Third-Party Links

Depending on your location, you may have rights to access, correct, or delete your personal data. You may also object to processing, restrict data use, or withdraw consent if processing is based on consent. To exercise these rights, please contact us using the details below.

9. Changes to This Privacy Policy

Our Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

10. Contact Us

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the Website implies acceptance of the updated policy.

For any questions regarding this Privacy Policy or to exercise your rights, please contact us at:

First Amber Co., Ltd.
T. +82 2 0000 0000 | F. +82 2 1111 1111
Seoul, Korea

Thank you for trusting First Amber Co., Ltd. with your information.